Posts filed under 'Technology'
First email banner software launches
Aimed at businesses that combined send thousands of emails each day, Glooq are launching their ad-banner provider in the UK. (Source: Brand Republic)
The software allows a business to set up various advertising images which are then shuffled within the email. Stats are then available to show the number of times the banners are clicked.
Glooq’s client base includes big names like Audi and Motorola, which leaves me confused…
Every business has an advertising budget and simple Flash/HTML banners aren’t complicated to produce – so apart from simplifying the production process, the businesses that take up the Glooq software are surely lagging behind modern advertising conventions?
3 comments February 11, 2009
BBC interview Sir Tim Berners-Lee
The creator of the web revealed his concerns over the future of the internet, including the lack of user protection against web tracking, in a BBC technology interview.
He told the BBC:
Sir Tim said his data and web history belonged to him.
He said: “It’s mine – you can’t have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I’m getting in return.”
There’s also an interesting Q&A where he talks of social networking and privacy risks.
Add comment March 17, 2008
US analysis firm predicts net gridlock by 2010
Image: FreeDigitalPhotos.net
After flicking through the BBC’s technology pages on their website, I found this story on a research study that found internet bandwidth could run out by 2010.
The study, by Nemertes Research, explained that the network would struggle with the amount of data it has to carry and eventually see a return to the ‘dial-up days’ when you could be waiting minutes for a simple web page to download.
It also says that the total cost of upgrading the broadband network stands at around £66billion on a worldwide scale.
The BBC article said:
The demand for bandwidth-intensive applications shows no sign of abating.
Nearly 75% of US internet users watched an average of 158 minutes of online video and viewed more than 8.3bn video streams during May, according to research by measurement firm comScore.
It appears that money must be invested soon, else the ever-expanding internet that we talk about so frequently could be short lived.
Add comment November 21, 2007
